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Use the Post-Holiday Lull
to Your Benefit
After the traditional increase of holiday traffic, many webmasters and
advertisers usually expect a lull in the following months. Instead of
worrying about the inevitable--low amounts of traffic--why not use this
time for your benefit? The smartest move at this juncture may not be
pulling all your resources to generate traffic from an already slow
market, it may be better to adapt to the climate rather than to fight
against it. Schedule a time for yourself and your associates to
brainstorm new and inventive ways to improve your site during the lull.
Starting the New Year off on the right foot is essential to a successful
business.
Internet Marketing Guru
Peter Prestipino
suggests the following agenda to consider during the post-holiday lull
brainstorming:
1. Revamp your site.
Slow times on the web is the perfect time to revamp your site. Consider
what you can do to make your site more user-friendly. Is your site easy
to navigate around? Are your toolbars, buttons, graphics as clear as
they can be? Are all your links working? If there are improvements and
updates to be made, this is an ideal time to make them.
2.
Experiment with new programming. If you use the lull to
experiment with new programming, you maybe able to fix possible bugs
before they reach too many end-users. The lull provides you a time to
incorporate interactivity and try out new scripts
without having to worry about
exposing your site to many visitors in its less-than-perfect state.
Before adding fancy scripts and interactivity, be sure to read the
article below about dHTML and apply its principles to assess whether
this is worth your time and effort.
3. Foster Better Customer
Relations. Communication is always the key to better
relationships. Email your customers and let them know that you
appreciate their business, or ask for feedback. Be creative! Since
traffic, and in turn correspondences, may be slow this month, you can
afford the time to build contacts by soliciting customer response.
4.
develop new affiliations. Affiliate programs not only help
to generate more traffic, but it is also useful to generate some
additional revenue! 7Search.com's affiliate programs are sure to help
you succeed! Please visit
www.paypertext.com
and
www.pay-per-search.com
for additional information.
Don't be too
concerned about the downturn in traffic. Just remember to use the time
wisely and traffic and business will pick back up in no time.
Webmasters
Manual:
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